Zero Waste Project Infographic

Vancouver City Hall launched the Corporate Zero Waste Project as part of the Greenest City Action Plan in 2011 and were keen have an infographic to express their success and metrics.
My aim was to create an illustrated infographic that visualized their data and explained the project’s objective in a clear, light-hearted way that would reach out and appeal to a wide audience of all ages and backgrounds and encourage them to think about how they dispose of their own garbage/waste.