Saffron Records is an all female youth record label in the UK. The Social Enterprise and Community Interest Company offers apprenticeships and education in many aspects of the music industry to women aged 15-24. Their goal is to increase the presence of women in music by offering practical skills and work experience in the industry.
Creative Director, Laura Lewis-Paul, approached me to help her develop a brand that would represent young women, individuality and empowerment but also be fun, lively, engaging and bright. The elegant and curvaceous typeface Larish Neue was chosen for the wordmark to convey strength, femininity and elegance and a series of illustrations and graphics were created to employ throughout the brand in leaflets, posters, paraphernalia, products and clothing for staff or to be offered as giveaways.