Gourmet Vs. Gourmand

Gourmet Vs. Gourmand is a community driven collective, striving to promote good businesses and celebrate those who celebrate food.  Johnathon approached our class at Langara College with the challenge of rebranding their online series. The concept I produced was based on the humble sandwich and incorporated ingredients conveying fresh produce and gave a nod to the West coast. This was subsequently chosen to represent the brand and was later developed into a website with The Notice Group.


Branding & Identity, illustration