Aisle offers a sustainable alternative period products by creating period proof reusable pads, liners and underwear. They approached me to create a new pattern for their fabric and include two of their brand colours. After several different versions we landed on this fluid, organic print.
I learned many things from this project but mostly how stereotypically female-focussed products can be effectively marketed to be more gender inclusive - not every person identifying as a woman has a period and not all people having periods identify as being a woman.
ILLUSTRATION
SURFACE DESIGN
